Building your Company's Digital Foundation 

Customer interaction today can be confusing. The digital world is influencing the buyer more everyday. 
A poorly designed website, or a bad review can hurt a small business for years, however a properly run social media campaign can gain and keep your customers for a lifetime.
As a small business owner, how can you protect your image, increase your audience, 
and show the public all of your great attributes?
 If only there were an answer....
We see the online market taking businesses and customer interaction by storm.



Biz Boost of SWFL

By Robert King 09 Nov, 2015
Today's Internet is primarily a visual medium; much different than it was years ago when it was literally filled with blocks and blocks of text for the most part.

However, technology has evolved; and videos and images are the dominating force behind successful content engagement, comprehension, and effectiveness.

This could be because our brains are able to process images up to 1,000 times faster than just reading text. So quite naturally, the internet has become a place that is filled with various forms, styles, and combinations of visual data.

As you've probably noticed, social media posts that include images and/or video tend to get more shares and likes. With social media websites like Instagram and Pinterest, images and other forms of visual content play a crucial role in effective online communication and interaction.

Here are a few tips on how you can use visual content to enhance your social media posts and drive more engagement:

1. Use Content-Inclusive Images to Get More Shares And Responses

Social media users love images that include quick snippets of content to help them out with something related to your industry; such as how-to content, infographics, quotes, checklists, and tips - just to name a few.
So be sure to incorporate some of these in your posts. Your audience will flock to these types of visuals, so the more you have, the more of your content they will consume. Not only that, but these types of images are often shared, which gives you even more exposure on social media.

2. Use Images With A Call To Action

You don't have to use images solely to convey information. You can also use them as lead bait and content teasers for articles, blog posts, social media posts, and more. Wherever you post them, just add a call to action to get people to click on the image; once they do, they will be directed to any other online destination of your choice.

3. Use The Right Tools To Create Your Images

You don't have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like and to create your images for free.

4. Hire A Professional If You're Not Comfortable

If you feel like you're graphically challenged and are unable to create images yourself, you can hire a graphic artist to help. In fact, a social media marketing consultant can handle images, as well as other types of content, to ensure everything flows well. So if it's within your budget, the small investment for a specialist is definitely worth it and we will love helping!

By Robert King 09 Nov, 2015
Are you thinking that customer retention is just a minor part of keeping your business afloat? You may be surprised to hear that it ís actually one of the most critical factors of increasing your bottom line.

Marketing for new customers is extremely expensive for both large and small companies. However, the costs for generating repeat business from existing customers are far less and more effective.

In fact, studies show that businesses pay FIVE times more to acquire new customers than they do to keep existing ones. Therefore, putting extra focus on customer loyalty and retention is a smart move.

Here are two things you can do on social media to increase loyalty and retention:

Create Great Offers for Your Social Media Followers

Everyone loves a special deal or coupon. By making irresistible offers to your followers, you create a bond with them that makes them feel special. If they love your product or service, they will likely take you up on your offers and remain connected with you.

Not only will you reel in repeat sales, but you will gain exposure to new prospects as well. Social media users love to share great deals with their networks; and the more something is shared, the more sales it can generate for your business.

Also, post about your offers multiple times (but do not go overboard) to make sure all of your customers see them. It may seem counterintuitive to post about the same thing more than once, but if your offers are good enough, your customers will appreciate the courtesy reminders.
Handle Customer Service Issues Promptly and Professionally

Nothing builds trust like showing your customers that you care about their feelings, wants, and needs. Social media has become the very public platform where consumers tell businesses exactly how they feel especially when they’re not satisfied.

Therefore, whenever a customer service issue arises on social media, be sure to respond and handle the situation calmly and professionally. Some studies have shown that many unhappy customers continue to do business with companies they had problems with in the past as long as their issues/complaints were handled in a timely manner and they were treated with respect.

Positively handling these issues in the public eye will also put your potential customers at ease about doing business with you; thus helping you boost customer acquisition as well.

Don’t make the mistake of thinking that just because you have a great product or service, your customers will automatically come back to do business with you. In today’s competitive markets, you have to earn that honor; and social media is a free, yet effective way to do so.

So, gather all that info from you're existing customers and re-target them. Help generate returning revenue and build loyalty, but most importantly DO GOOD BUSINESS! 

If you  have any questions contact us and we will help in any way. 

By Robert King 28 Oct, 2015
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
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